We don’t have ‘Baby Einstein’ yet here in Belgium (I know they do in France), but I had read and heard about it. Frankly, I wouldn’t expect a lot of benefit from those DVD’s, not now, after the 2001 takeover by Disney, and not before then. They might give your child some advantage for a year or so, but they provide no benefit for later on, if they indeed don’t damage some of your kids’ abilities through over-exposure. Anyway, i’d be careful with it.

I’ve browsed their site, and to me the main objective appears to be to appeal to parents, which is logical, because just like pet food is bought by the masters, not the pets, Baby Einstein DVD’s and toys are bought by parents. Parents with occasional feelings of doubt and guilt that make them susceptible to false promises of fulfulling the hopes and dreams they have for their kids.

If I may be honest with you, this age group was the last untargeted tv audience and they’ve targeted it.
The next thing is undoubtably cd’s with sounds for stimulation of foetuses, if it isn’t not already available.

PS: Simon looks as if he knows he’s been photographed or looked at. :-)